What is SEO?
When you type in a query for something on a search engine they provide you with a list of results. These results are ‘organic’ results which mean they are not paid for advertisements. They are what the search engine considers as the most relevant and suitable web pages for your search query.
The results on the first page of results have all had some form of search engine optimisation take place on the page in order for it to appear, or “rank”.
SEO work can involve a whole range of elements including:
- Posting regular relevant content
- Adding meta tags
- Open Graph tags
- Including alt text on images
- URL structure
- Improving page structure and more
Now, you might have heard of some of those things, you might have not, but these are all factored in by search engines when deciding to rank your website.
Search engines read your web pages by “crawling” them. They send out bots called Spiders to crawl the web pages to find the information relevant to your search query.